In a strategic move to support its growth trajectory and advance the commercialization of its technology, fabless power semiconductor company Semitrex has changed its name to Helix Semiconductors. "As a fabless chip company, we are in the business of providing enabling technology," noted Harold A. Blomquist, president and CEO of Helix Semiconductors. "We're known for our commitment to smart power conversion and addressing the global need for more efficient power supplies, and this rebranding brings that front and center. The road to 'zero power' will be paved by changing the way that power conversions are made, and that road is being built by Helix Semiconductors."